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Abstract Avian influenza is one of the most important zoonotic viral diseases all around the world. The present study was carried out to report the occurrence of infection in poultry and human contact and applying the different veterinary extension tools to decrease the hazard of avian influenza in Menufya governorate. Total of (294) tracheal swabs were collected from poultry were examined by Rapid field test and confirmed by RT-PCR before (147) and after veterinary extension (147). The examined chickenhas clinical sign of avian influenza (ruffled feathers, decline in egg production, edema of head and neck, swollen and cyanotic combs and wattles and sudden death) while duck and geese suffer from (swollen sinuses, nervous signs in younger birds) rang of age from 20 days to 1 year backyard poultry. As well as nasal and throat swabs (100) were collected under sterile condition from 50 housewives (20-35 year) and 50 students (8-15 year) have clinical signs of influenza before veterinary extension and another 100 swabs were collected by same sequence after veterinary extension and examined by RT-PCR. the role of veterinary extension was examined using different tools (poster and flier- Movies - television - seminars) to increase awareness against influenza in housewives and students, which help to decrease the prevalence of the disease among birds and humans and consequently decline the rate of morbidity and mortality. The occurrence of AI infection were decreased in poultry from 9(6%) before veterinary extension to 4(2.7%) after veterinary extension. While the occurrence of infection in human was lower after veterinary extension 3(3%) than before veterinary extension 5(5%).After using questionnaire to determine awareness of 800 housewives and 800 students of avian influenza included in these data( Source of knowledge, clinical sings of disease in poultry and humans, reserves should be followed for the prevention of disease and the extent of use and other health practices). It has been observed that the housewives have a lack of awareness against the symptoms of the disease in poultry and human, the proportion who gave yes (complete answer) symptoms in birds were 37.75% and gave yes (a complete answer) for the symptoms in humans were 53.75%. It was noticed that the behavior of housewives in breeding methods and the separation of different types of poultry and breeding in place near to living 78.6% fulfilled a separate place 21.4%. With concentration of light on the trends towards housewives avian influenza. It was noticed that the stop of breeding of poultry after avian Influenza 17.5% and follow safety precautions when breeding 29.5%. After developing strategic plan and veterinary extension, designing a strategic and identify specific messages to address the shortage of awareness toward avian influenza and severity of avian influenza using some (fliers, posters, movies),it was obtained that the practices and attitude of housewives change to positive action as action reporting when a suspected case change from (13.75%) to (12.4%) , this indicate the big important role of veterinary extension in application of good hygienic measures, specific media messages for young people to simplify the information. |