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Abstract This Study Sought Deelop an integrated model for the credibility of airline websites. The study had several aims. First, it aimed to explore the antecedents of airline website credibility as perceived by Egyptian online users. Second, it aimed to explore the extent to which users oerceptions of website credibilty is affested by their residence in an online-based countey such as the UK compared with a face-to-face- based country such as Egypt. Third, it aimed to explore the the relative importance of the anteceents of airline website credibility for Egyptian users and detrmine the relationhip between Egyptian users’ demographics and perceptions of these antecedents. |