الفهرس 
المقدمةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Technology has become an enormous impact on the way in
which the officials of the development of sports marketing strategies
to reach target groups, which enabled the satellite technology and
satellite channels by the new management and marketing in the
sports that have high rates of viewing access to the global sports
market through the bits of sound recordings and improved visual.
And the list of means of modern technology in the field of sports a
large and extended, which happened recently at the end of the last
century, the Internet www)), which has become seen as enthusiastic
fans of the sport as an innovative technology has created new [
opportunities for them to continue with the sport popular.
Clubs that invest some of their uses advanced technology to
get a larger share of the market and grow faster and become more in
order to profit from its competitors within the market, which will
retlect positively on the quality of services provided by the target
groups, and by the sports clubs are free to slowdown in investment
and the use of modern technology, but at the same time they must
know they will find themselves lagging behind the other clubs in the
growth and profitability, which will necessarily impact on their
ability to pay salaries, as well as the possibility of owning a sports
product and offer a good market in the field of play
The researcher believes that electronic commerce has become
one of the necessities of life in our society today, hundreds of millions
of users accessed the Internet every day from all over the world,
Sports clubs and could exploit that opportunity and to make the
Internet an open market for a diverse audience for the promotion of
various goods and services, and provide information on sports clubs
to raise awareness of sports and clubs, creating the image of popular
and favorite them, and to establish a liaison with the interaction of
the beneficiaries of the market, including sports is to improve the
relationship between the consumer And sports clubs for the benefit of
the parties.
It has been noted by a researcher reviewed the many studies
and Arabic on the topic of sports marketing and what resulted in
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serious consequences, threatening the success of the march of sports
marketing in Egypt, including but not limited to:
1. There is no particular specialization sports marketing in
Egypt
2. Current planning for the marketing of games and
competitions are not consistent with the needs and wishes of
the sports consumer.
3. Lack of qualified administrative leadership for the
development of marketing plans for sports producer.
4. There are some problems that correspond to the budget for
funding sports clubs could not pursue the development of
sports technology’ and combined with the scarcity of sources of
self-tinancing of the sports clubs.
5. The absence of a special marketing strategies for the
development of sports.
6. There are shortcomings in the information systems that
increase the accuracy of the methods appropriate marketing
of the product to be marketed.
I have recommended most of the studies of Arab and foreign, and
the need to develop non-conventional means through which to
improve the marketing and promotion of sports bodies, sports clubs
and sports in general in particular.
As noted by the researcher - also - through a him on a number of
Arab Studies And foreign, which means dealing with the latest
scientific methods and not in marketing or electronic commerce (e
marketing) was not addressed in one of the researchers in the field of
sports in Egypt. This, in theory, and practice the process has been
noted by the researcher access to the websites of a number of sports
clubs in Egypt and a clear defect in the construction and design of the
websites in terms of design and content, including sports clubs
hampers starting to improve the e-marketing opportunities and thus
the loss of opportunity to have access to sources of self-financing
through the activities of e-conimerce (electronic marketing) made.
Hence, the researcher felt the need to address the topic of
electronic commerce (c-marketing) study and rescarch to take
advantage of the many advantages of electronic commerce (e
marketing) in the area of sports marketing sports clubs in Egypt, this
is in theory and in practice the researcher felt the need to carry out
the process evaluation of websites for sports clubs in Egypt in terms
of design, content and purpose of access to get closer to the global
standards, known in building and designing web sites for clubs,
sports, and if we were able to achieve that we have and the stability of
large towards a better future for the marketing of sports clubs Sports
in Egypt.
The gard o~ resecwch:
The aim of this research study the issue of electronic
commerce in particular with regard to the possible use of electronic
commerce in the area of sports marketing sports clubs in Egypt to
take advantage of the benefits achieved through the following sub-
1. Identification of the concept of e-commerce in marketing the
sports clubs, sports.
2. Identify the importance and advantages of the use of electronic
commerce in the sports marketing sports clubs.
3. Identify areas of application of e-commerce in marketing sports
clubs, sports.
4. Identify the requirements of the application of electronic
commerce in sports clubs, sports marketing.
5. To identify constraints that may be facing sports clubs in egypt
for the application of e-commerce in sports marketing.
6. Identification of the desired aspects of development in the sports
clubs for the successful application of c-commerce in the area of
sports marketing its own.
7. Analysis of the websites of the sports clubs to participate in the
league cup for the season 2008 / 2009 and a process evaluation of
the websites (in terms of design and content).
8. To get the views of the beneficiaries of the public web sites for
clubs, sports on the site design and content of these sites and their
services.
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Research questions:
The problem of limited research on the following questions:
1. The concept of e-commerce in the sports marketing sports
clubs in Egypt?
2. The importance and advantages of the use of electronic
commerce in the sports marketing sports clubs in Egypt?
3. The application areas of electronic commerce in the area of
sports mat h.eting spoi ts clubs in Egypt?
4. The requirements of the application of electronic commerce in
the sports marketing sports clubs in Egypt?
5. The constraints that may be facing sports clubs in Egypt for
the application of c-commerce trade in sports marketing?
6. What aspects of the desired development of sports clubs in
Egypt for the successful application of e-commerce in the area
of sports marketing?
7. The level of building quality websites for sports clubs in Egypt
in terms of design and content?
8. Arc considered the beneficiaries of the public websites of the
sports clubs in the design and content of \~Veb sites as these
sites offer e-sen’ices?
Action research:
curricukJm research:
Researcher used the descriptive approach - surveys - the
relevance of the nature of this study and its objectives.
sample search:
Research sample was selected intentional indiscriminate manner
of different categories to suit the nature of this research.
The sample of research include the following:
Sample of experts:
1. Exploratory sample:
A. Random sample of members of the governing bodies of sports
clubs in Egypt and the number (20).