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Abstract The dynamic travel packaging has been studied as a new phenomenon in the travel industry; also its impact on the travel decision making, the study has been divided into two sections: The theoretical study of the dynamic travel packaging, its features, its advantages, disadvantages, and all the factors that affect it through depending on books, masters, PhDs, scientific articles, Internet, Foreign References which dealing with the Dynamic Travel Packaging on one way or another. The field study through designing a questionnaire and distributing it on a random sample of respondents to achieve the study objectives. The study found the following: 1. There are some factors standing behind the purchase of the dynamic travel packaging specially, its offers, cheapness, high quality and flexibility. 2. The dynamic travel packaging will affect positively the travel decision making. 3. The dynamic travel packaging websites and products have been evaluated through the study, and it was found that the consumers are very satisfied about it. 4. it was found through the study that the applying of the semantic web technology to the dynamic travel packaging will affect the travel decision making. 5. The dynamic travel packaging will affect the electronic marketing though the electronic word of mouth (EWOM) and affecting the destination choice. The main recommendation of the study: 1. The electronic tourism has a lot of benefits. So the Governments have to give more interest to the e-tourism to be able to improve the performance of the travel sector. |