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Abstract The thesis consists of five chapters: -The First chapter: ”Introduction” It includes the background of the study, significance of the research, research focus, aim and objectives, study hypotheses, methodology, and thesis outline. - Second chapter: ”Literature review” It contains the review of relevant literature which discusses the nature of the airlinr industry, the identity of alliances and a brief of some airlines which have been studied to evaluate their impact after joining the alliances. - Third chapter: ”Research Approach” It describes the research process, the methods that will be employed in this research. It discusses the study’s research design, sample selection, and data collection. -Fourth chapter: ”Results and Discussions” It argues the results obtained from the empirical study. -Fifth chapter: ”Summary and Conclusion” The final chapter includes research conclusion and recommendations of the thesis. |