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العنوان
دراسة تحليلية لبعض أنشطة المرأة الريفية في مجال تسويق المنتجات الزراعية بمحافظة القليوبية والدور الإرشادي في هذا المجال /
المؤلف
عبد القادر، رباب سعيد.
هيئة الاعداد
باحث / رباب سعيد عبد القادر
مشرف / محمد حسب النبى حبيب
مناقش / سعيد عباس محمد رشاد
مناقش / محمد أبو الفتوح السليسى
الموضوع
الإنتاج الزراعى. الإنتاج الزراعى تسويق. التسويق. المرأة المصرية.
تاريخ النشر
2010.
عدد الصفحات
201ص. ؛
اللغة
العربية
الدرجة
ماجستير
التخصص
العلوم الزراعية والبيولوجية
تاريخ الإجازة
1/1/2010
مكان الإجازة
جامعة بنها - كلية الزراعة - الاقتصاد والارشاد الزراعي
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

from 16

from 16

المستخلص

Summary The provision of food is considered the biggest challenge to meet the population’s needs of food in light of the growing population and increasing consumer awareness, so the state has adopted many policies to achieve development through a policy of economic liberalization, which depends on freedom of integrated marketing of agricultural products and non-interference in their price, and work on the rationalization of the agricultural inputs and outputs through the setting of integrated and continual agricultural development programs and the applied agricultural science at all stages of agricultural production and marketing replaces the traditional farming methods in many agricultural products. Rural woman plays an important role in the implementing of rural development in general and agricultural development in particular and has many roles in various aspects of life, She manages the home, cares her family, and face the economic and social problems facing the family next to her multiple contributions in the agricultural production and marketing processes and her decisions are considered a kind of production and marketing inputs and she transfers and markets her agricultural and animal products from the village market to the city market. She also markets the products of butter, cheese, dairy and vegetables, so she is an important element in her society. The agricultural extension is important organization which can play an important role in teaching women how to market their products as marketing of agricultural products is one of the areas of agricultural extension work by making a desirable behavioral changes knowledge, skills and attitudes of rural women through diffusion of the thoughts and recommendations of the marketing and their satisfaction to implement it that makes a desirable economic and social results for rural women. Since rural women produce more than half of the food in developing societies, so we had to work on the integration of rural women in the production process and encourage them to establish small-scale rural industries as they generate income. The results of most studies conducted in the field of rural women’s activities relating to marketing of agricultural products indicates to a shortage of the knowledge of rural women in the field of marketing of agricultural products, which calls for a marketing system develop the extension work in the field of marketing of agricultural products. This study aims to : 1- Identifying the agricultural products that rural women contribute in marketing it and their marketing places. 2- Identifying the circulation processes of rural women’s activities in the field of marketing of agricultural products.3- Identifying the degree of the role of agricultural extension in the field of marketing activities of agricultural products from rural women through: A- Identifying the degree of rural women’s knowledge of the items of marketing activities of agricultural products. B- Identifying the sources of rural women’s knowledge of the items of marketing activities of agricultural products. C- Identifying the degree of implementation of rural women to the items of marketing activities of agricultural products. 4- Identifying the relationship between the degrees of the role of agricultural extension in the field of marketing activities of agricultural products from rural women and some studied independent variables.5- Estimating the contribution ratio of independent variables in explaining the total variance in the role of agricultural extension. 6- Identifying the most important problems facing rural woman in the field of marketing of agricultural products and her suggestions to solve them. The study was conducted in Meet Kenana village, Toukh district, Sheplanga village, Benha district and Nawa village, Shebeen El-Qanater district Qualyoubia Governorate. The total rural women of the study are all rural women land holders in the three villages who are growing vegetable crops and fruit that need to marketing activities and rural woman contributes with a significant role in carrying out them amounting to 1802 rural women, a systematic random sample was drawn from them from each village representing 17.6% of total rural women amounting to 317 rural women. Data were collected during August and October 2009 by personal interview using a pre-tested questionnaire. Tabular presentation frequencies and percentages, arithmetic mean, standard deviation, Pearson simple correlation coefficient and stepwise regression were used to analyze data statistically. The most important results of the study, which could be reached as follows: The results indicated that rural women are marketing a wide variety of agricultural products. Vegetable crops came in the first rank among the agricultural products marketed by rural women, followed by dairy products, then poultry and birds, and eggs, while crops and fodder crops, then fruit and marketing of cattle and home’s animals came in the fifth to eighth ranks respectively. The results showed that rural women market their products in the village market, then in the house, then to the middle traders and then to wholesaler, while the district market, the governorate market and Agricultural Society came in a low position. The results showed that the activities of the rural women are in the following order: the process of grading of agricultural products, the screening process, combined, packaging, display the agricultural product, securing finance for the marketing, accounting munic.