الفهرس 
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Abstract
SUMMARY
With the beginning of wide spread of electricity in Egyptian rural aeras in the mid of seventieth of this centuary, and tying the villages with urban aeras (town & cities) throw good connection and communication nets which have helped to splay the information systems, the rural aeras have noticed special interesting particularly from the supervised personell on these information systems who blieve that these systems can reach the rural people to teach them, persuade
them, and change their old traditions.
The television (T.V.) is consedered the most important communi-cation system in the modern life because of its characteristics which made it the most attractive than the others, and the most suitable to introduce the extension and education messages specially for illiterate
people in the rural aeras.
In the frame of the pravious the personell in the Egyptian T.V. have intended to send rural programme and messages to this sector for benefitting from the characteristics of this apperatus in occuring social and economical changes, and then realize the rural integrated
development.
The interesting with rural women is one of the axels that forms the apparatus planning and interests, not only that the rural women represent the half of the rural society, ut also they represent the half of agricultural labour force, in addition they care about the other. For these reasons T.V. has represented its messages with different
treatments aiming at developing their knowledges and skills and push them to take a positively part in developing their local and national societies.
On the light of the pravious, did the different treatments of T.V. messages suite with the characteristics of both, a good treatment and rural woman ? In other words did the resources of messages production success in treating the messages so as to reach its contents to rural women ?
The replay about this question must give us scientific basices to plane and execute the T.V. extension messages which related with knowledge, or skills, or modefying attetudes, or mixture of these objectes.
To answer the pravious question, the researcheress achieved a discovery study to account the main resources of messages production and all messages which have been produced and sent by T.V. through the period of (June 1988 - June 1991). The content analysis has been used to determine a completely integrated and multy treated message in a development field aiming to know the most suitable treatment which sent by T.V., also the ideal elements of treatment, and the factors affecting on prefaring a treatment from the view of rural women. This study continued three monthes (April - June 1991).
The pravious study followed by a field study in trying to answer the mentioned questions. A questionnaire was designed, included the elements of the treatment, and some socio-economical factors,
collected from a randum sample which drowed from three villages in Qualubia Governorate among marriage women in the aged set (16-45 years). The sample size was estimated according to cochran formula and devided on the three villages depending on percentage of marrage women in the set of (16-45) to the whole marriage women in every village.
The data collected in groups of women (5-10) after replaying the T.V. extension message by using video system to remined them with the treatments of study which they have watched before on T.V. the Data was code and aanalysed by using the well known data pacage ”SPSS-X21” in AL-AHRAM computer center (AM AC). The period of collecting and analysing data continued six monthes (August 1991-January 1991).
The results showed that the treatment in form of dialogue has included 20 significant elements comparing with the other two treatments (Song & Performance). These elements are : suitable language, the accent of speech, clear of message content, the new and gaind information, the benefitting from replaying the message on T.V., the effect of replaying message on the size of T.V. rural women avdience, and on the fixing of knowledge and skill, the size of message, the picture ability to attract, attension; create the interesting; and trans-form the nature enviroment, the close-up of picture on the content of message, the suitable of picture colours, the clear vioce (audio), the suitable of avdio-speed, the personality attraction, the suitable of music to the cultural enviroment, the interference of music, the
good performance, and finally the contingency of the shape with the rurality.
The results found out that the treatment in form of song has included 3 significant elements comparing with the other two treatments (dialogue & performance). These elements are : the clear of message content, the benefitting of replaying the message on T.V., and finally the close-up of picture on the content of message.
The results made-out that the treatment in form of performance has included 7 significant elements comparing with the other two treatments (dialogue & song). These elements are: the accent of speach, the suitable of picture colours, the picture ability to transform the nature of enviroment, the suitable of music to the cultural enviroment, the god performance, and finally the contingency of the shape with the rurality.
from the other hand the results showed that the good prepara-tion of elements of dialogue teatment concerned with the following elements, the suitable language, the personality attraction, the penefitt-ing of replaying message on T.V., the picture ability to attract attension, the effect of replaying message on the size of T.V. rural women andience, the close-up of picture on the message contents. The suitable of audio-speed, the suitable of picture colours the clearing of voice, the picture ability to transform the nature of enviroment, and finally the inter-ference of music.
Also, the results found out that the good preparation of elements of the song treatment concerned with : the suitable language, the effect of replaying message on the size of T.V. rural women audience, the benefitting of replaying messagon T.V., and finally the picture ability to attract attension.
Also, the results made-out that the good preparation of elements of performance treatment concerned with : the picture ability to trans-forms the nature of enviroment, the contingency of the shape with the rurality, the good performance, the accent of speach, the suitable of spicture colours, and finally the suitable of music to the cultural enviorment.
About the second object the results showed that there are significant different among the degrees of the three treatments, that means that the rural women prefere the treatment in the form of dialogue comparing with the other two treatments (song & performance)
About the third object the result showed that about 75.44% from the whole sample prefered the dialogue, 16-67 % prefered the song, and 7-89 % prefered the performance. There are some significant average different among the socio-economical factors that related to thrural women, prefering the dialogue treatment. These factors are young age, shorting of mirrage period, education level of husbunds, educatio level of wives, half time Job besides working in agriculture (for husbunds), contribution degree of socio-economical local institutions.
These results assured by adoption precentage of message content, where 97.67 %, 63.15 %, 77.78 % from prefered dialogue, song, performance were adoted the message content.